Visual Identity & Communication Design
With just four actors, Theater Naumburg is Germany’s smallest city theatre. This ensemble doesn’t pack a small punch – creative staging and atmospheric venues, from courthouses to abandoned power plants, have allowed this theatre to make a big impact on a shoestring budget.
Inspired by this resourceful approach, Creative Director Christiane Patić devised an equally low-budget-big-impact strategy for the visual storytelling to drive the theatre’s visibility across the region.
Combining an eye-catching logo with charismatic typography and expressive visuals, the theatre’s visual identity was dressed up with a contemporary twist. Loaded with humanity and mystery, the series of portraits invite viewers to step into a larger story.
With campaigns shot far in advance of costuming decisions, productions aren’t represented literally. Fashion is used as a metaphor, inviting viewers to unravel the layers of reference.
"Sie machen nicht einfach Design, sie inspirieren unsere künstlerische Arbeit und haben unserem Haus ein überregionales Profil verliehen."
The same photographic style is employed for the children’s theatre programming, but with a more playful spin. Outfits serve as symbolic shorthand for both character and story: a black ski coat and orange cap represents a penguin hero, for example. These visual riddles inspire children to play detective, deciphering the clues to the upcoming production.
- With & For
City of Naumburg, Germany
Creative Direction & Design: Christiane Patić and Christine Striegler
Photography: Dejan Patić
Styling: Christiane Patić and Christine Striegler
Hair & Make-Up: Liliana Velasquez
Video: Heinrich XXXXXX