The BUGATTI Lifestyle Book
Creative Direction & Editorial Design
'An Incomparable Life' is an editorial act of unification.
Sixteen worlds, sixteen makers, sixteen visual languages — brought together through a single point of view. Rather than presenting products in isolation, the project composes a shared atmosphere, where craft, technique, and culture speak in one voice.
The first edition of the BUGATTI Brand Lifestyle Book deliberately departs from the logic of the product catalogue. Objects are not staged to be sold, but to be understood. Photography moves beyond product focus toward lived-in moments, material presence, and a sense of scale — allowing architecture, collectibles, and bespoke pieces to coexist naturally within a lifestyle narrative.
Across disciplines and partners, craftsmanship becomes the connective tissue. From handmade traditions to engineering precision, each contribution is framed as part of a broader conversation about quality, time, and excellence. Difference is preserved; coherence is curated.
At its core, the project reflects Tales of Tomorrow’s editorial approach: entering the brand from the inside out. By understanding heritage, innovation, and the mindset of those for whom the exceptional is a baseline, the work moves beyond showcasing objects—toward telling meaningful stories about form, craft, and contemporary luxury.
Stories unfold through rhythm and variation. The readers are invited not just to look, but to understand — how things are made, why they matter, and what makes them incomparable.
Rather than simply cataloging products, our strategy hinged on immersive storytelling.
- Service
Creative Direction
Content Curation
Storytelling
Editorial Design - With & For
BUGATTI INTERNATIONAL S.A
BUGATTI AUTOMOBILES S.A.S. - Team
Editor-in-chief: Wiebke Ståhl
Creative Direction & Design: Tales of Tomorrow
Editorial Direction: Christiane Patic, Elvira Barriga
Editorial Design: David Rindlisbacher, Sofia Lopes, Nico Lima
Copy: BUGATTI Automobiles, Tales of Tomorrow
Print: Gráfica Maiadouro, Portugal