Ettore #30 & #31

ETTORE is Bugatti's exclusive customer magazine. With the last two issues, Tales of Tomorrow transformed it from a product-led annual review into a true editorial publication centred on brand storytelling, culture, and the Bugatti way of living.

From first line of copy to the final delivered issue, ETTORE #31 is a reinvention of the magazine – conceptualised and produced end to end by TTM. We led the creative and editorial direction, copywriting, content creation, production, packaging design, and delivery.

Inspired by the artistry of Bugatti's latest hypercar, we translated this material sensibility into the cover design, anchoring the publication as a piece of craftsmanship itself. Inside, we developed a series of editorial formats, each chapter designed with its own rhythm, focus, and level of detail, creating a layered reading experience that replaces linear product reporting with structured narrative flow.

The magazines extend beyond print through a connected digital space. Linked content unlocks video material created exclusively for each issue, allowing the editorial experience to continue digitally.