Programme Solitaire
With two one-of-one creations per year only, Programme Solitaire is Bugatti's most exclusive coachbuilding initiative. For every hypercar, Tales of Tomorrow built an original storytelling concept for the photo and video production that brings it to life — one narrative, developed solely around that hypercar's inspiration, character, and craftsmanship.
The Bugatti Brouillard marked the first commission under Programme Solitaire. We developed a story that connected legacy, artistry, and design, and invited audiences into the history behind this singular machine.
Rooted in the legend of Brouillard, Ettore Bugatti's favourite horse, the film was conceived as a cinematic world rather than a traditional automotive reveal — where symbolism carried as much weight as the vehicle itself. The approach moved beyond conventional product storytelling, and has since been echoed across a genre of equestrian-inspired automotive storytelling on social media.
For F.K.P. Hommage, the story turned to modern day legacy. Built around the red and black of Prof. Dr. Ferdinand Karl Piëch's own original Veyron, the film cast reflections of his years at Porsche and Audi – glimpses of the engineering path that led him to create the Veyron, and with it, the first Bugatti hypercar.
Twenty years after the launch of the Veyron, F.K.P. Hommage stands as a tribute to the man who made it possible.
- With & For
- BUGATTI Automobiles
- Creative Direction
- Tales of Tomorrow – Christiane Patić
- Brouillard
- Mitch Fontaine, Zilver Schmitz, Stephan Bauer
- F.K.P. Hommage
- Stephan Bauer, Alex Schiller
- Social media
- Tales of Tomorrow – Matilda Gomez de Zamora