The Brand Lifestyle Book
"An Incomparable Life" opens the BUGATTI Brand Lifestyle Book series, bringing sixteen worlds, makers, and disciplines into one editorial universe.
We led the creative direction, editorial design, and content curation — shifting the lookbook from a product catalogue toward a narrative built on craft, culture, and contemporary luxury.
Our framework weaves sixteen distinct partners into a single, coherent story, where each world keeps its identity while feeding a shared atmosphere. We also shifted the visual language from isolated product shots to contextual, lived-in imagery.
The result is a new editorial system for Bugatti, built on storytelling rather than product focus.
Stories unfold through rhythm and variation.
The readers are invited not just to look, but to understand — how things are made, why they matter, and what makes them incomparable.
- Editor-in-chief
- Wiebke Ståhl
- Creative Direction & Design
- Tales of Tomorrow – Christiane Patić, Elvira Barriga
- Editorial Direction
- Christiane Patić, Elvira Barriga
- Editorial Design
- David Rindlisbacher, Sofia Lopes, Nico Lima
- Copy
- BUGATTI Automobiles, Tales of Tomorrow
- Gráfica Maiadouro