Ofa Karri

Ahead of its launch, essential oil brand Ofa Karri commissioned Tales of Tomorrow to lead brand positioning and content creation across photo and video – from press material and social content to how-to videos and lifestyle shots.

We positioned Ofa Karri as a new world of sensual self-care – skin-forward and unapologetically tactile. That story unfolded across more than 700 photos and 100+ videos of human indulgence and wellness ritual.
Warm, earthy compositions, skin-as-the-hero, and a diverse range of real-life talents in unposed, raw moments became the visual language, paired with poetic still lifes, minimal product shots set against a single warm backdrop, and application guidance across all four product ranges — each distinct, yet united by one brand spirit.

Concept & Creative Direction
Christiane Patić, Elvira Barriga
Photography & Videography
Dejan Patić, Christiane Patić
Postproduction
Christiane Patić, Sarah Dasnois
Video Editing
Raquel Sá
Hair & Make-Up
Beatriz Texugo