Bugatti Sur Mesure

Luxury is no longer defined by the product alone, but by the stories behind its creation. In partnership with Bugatti, we redefined the storytelling for Sur Mesure—shifting the focus from the finished automobile to the savoir-faire, inspiration and creative process behind every commission.

Each W16 Mistral became a story of its own, shaped by the client's vision, the expertise of Bugatti's designers, and the craftsmanship of its artisans. We created a content strategy that celebrated individuality through the journey of creation, revealing the artistry and engineering behind every unique commission.

The elephant in the porcelain shop: strength and delicacy in perfect harmony, brought together through the artistry of KPM porcelain.

Stepping into Caroline's world, where flowers bloom through the lens of a child's imagination.

The journey of Le Jeune Prince starts long before the first sketch—with the pages of a story written by the visionary behind the car.

From the gentle charm of the Lady Bug to the effortless grace of the dragonfly, nature's geometry finds a new expression.

A symphony of flowing Vague de Lumière lines and shifting reflections, La Perle Rare captures the fleeting beauty of light in motion.

Creative Direction: Tales of Tomorrow – Christiane Patić
Social Media: Tales of Tomorrow – Matilda Gomez de Zamora, Lydia Jones-Parry